What is a Serum?

January 25, 2019


When we launched our big rebrand a few months ago, one of the largest changes we made was to the names of our facial moisturizers: the Golden Serum; Luminous Serum, and Simplicity Serum. A serum is one of those skincare buzzwords that is tossed around a lot but is never fully understood.

So what exactly is a serum, and what can it do for your face? We've taken our most commonly asked questions from customers like you, had a Miiko research party, and broke it all down in this blog!

What is a face serum?

A face serum is a lightweight moisturizer that penetrates deeper to deliver ingredients into the skin. Traditionally, serums are defined by their water, fluid or gel-like texture. Serums also contain high concentrations of essential nutrients proven to rejuvenate the skin's tissues. 

Serums are designed to deliver maximum levels of potency and efficacy while coming in a lightweight package.  Antioxidants are some of the most potent ingredients in serums and they are a vital component in fighting free radical damage to the skin.


What makes Miiko Skin Co Serums different?

Natural vs. Synthetic

Miiko Skin Co focuses on using phytonutrients derived from plants rather than using any synthetic ingredients or extractions made in the lab. Many other skin care companies advertise their serums containing Vitamin C or Vitamin A, but these antioxidant compounds are usually synthesized by trying to mimic plant compounds or are a single compound extracted from a plant. 

What does it mean for a compound to be extracted? 

A key example of this can be found in many household medicine cabinets: white willow bark (Salix alba) has the active ingredient Salicin, which is mimicked in the lab for use in Aspirin pain medication. Instead of using just the extractions of plants which can be unstable in sunlight (e.g. retinol), we chose to use essential oils and maximize the holistic properties of plant medicine. Miiko Skin Co Serums deliver high concentrations of antioxidants and provide essential fatty-acids naturally through essential oils.

Oil-Based, not Water- Based

We want to create a safe skin care line that is effective and simple. Adding water to oil-based products not only dilutes them down but significantly shortens the shelf-life of the product. 

Water and oil do not mix, and when cosmetic companies manufacture water-based lotions with oil they are required to add preservatives to reduce the risk of bacteria and mold in the product. Choosing products like an oil-based serum decreases the risk of rancidity and increases the shelf life of the product significantly. 

Why do Miiko Serums have a long shelf life without any added preservatives?

We use virgin raw organic carrier oils and premium organic essential oils. Each ingredient on its own with proper care keeps anywhere from years to a lifetime. Fun Fact: Pure essential oils properly sealed and contained in proper packaging and temperatures will keep for life.


What is the difference between a Miiko Skin Co serum and a lotion?

The main difference between a serum and lotion is the rate of absorption. Serums are formulated to absorb quickly into the skin to deliver essential vitamins and minerals to help repair and nourish the tissues.

In general, serums can be water-based, oil-based, or have a gel-like texture. Miiko Skin Co Serums are oil-based, which makes the absence of water the main differentiating factor between our serums and a lotion.


What Miiko Skin Co Serum should I use?

All of our face serums are best used in combination with our cleansers and toners to help you get the most out of your skincare routine. We've written a separate blog post explaining which serum is best for different skin types, check it out here!

If you are unsure about which Miiko Serum is best for you (or you have allergies or sensitivities that you're concerned about), please book a phone consultation with us! This will help us customize the best products and routines for you!


Will a Miiko Skin Co Serum work as a daily moisturizer?

Yes! A non-toxic face serum rich in antioxidants is a great addition to your daily skincare regimen! Your outermost layer of skin (aka the stratum corneum) looks like a brick and mortar wall when magnified at a microscopic level. The bricks represent skin cells and the mortar represents sebum (oil). Using a Miiko Face Serum daily keeps your "mortar" hydrated and healthy! 

We use our favourite serums both at night and to moisturize during the day. Note: our serums do not provide any sun protection, so be sure to use a zinc-based sunblock during the day if you plan on getting some Vitamin D!

When you're first making the switch to an oil-based serum, it's always good to try the serum on the back of your hand or arm to test absorption rate. Another tip for those who are new to Miiko Skin Co serums is to start off using the serum as your nightly moisturizer while your skin adjusts to the texture.

We hope this blog post has been educational and explains our choice to rebrand to Miiko Serums! We wanted to create facial moisturizes that deliver key nutrients to your skin and are potent down to the last drop. Miiko Skin Co believes that your skin deserves the absolute best ingredients!

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