What does it mean to be a Green Beauty Company?
Represents a field within the beauty and cosmetics industry. It generally refers to products made with natural ingredients (true-to-nature), plant extracts (made in the lab), and synthetic, non-toxic, ingredients (made in the lab).
Here is a list of words often used in the Green Beauty industry to communicate various values behind the brand and/or product:
- Hypo-allergenic - means unlikely to cause a reaction. *not regulated
- Paraben-Free, Phthalate-Free, Triclosan-Free - these are the most widely used preservatives also known to cause harmful side effects. There are many kinds of parabens and phthalates in the market, which is why you might see them listed in most commercial cosmetics. Think like, "tomatoes", there are Roma, Cherry, Beefsteak, but we can call them all "tomatoes".
- Unscented vs. Fragrance-Free - sometimes products contain masking agents (fragrances) to make a product scent-free. Always check the ingredients list for Fragrance or Parfum. * Health Canada
- Cruelty-Free - not tested on animals. We have also learned that sometimes products won't be tested on animals but the corporation that owns the brand may test on animals (i.e. if it is a pharmaceutical company).
- Vegan - no animal by-products. It is very eye-opening to find out how often animal by-products are used in skincare and cosmetics. It can be overwhelming because some ingredients listed like: oleic acid, stearic acid, glycerin, collagen, elastin, could be either animal derivatives or plant derivatives. (Ref)
- Biodegradable - will break down in nature. This word means the product will break down in nature. It is unclear if the constituent parts are environmentally friendly or not.
- Organic - pesticide-free. In Canada, the certified organic logo is only applicable to food. There isn't any governing body to truly regulate organic beauty products.
Unfortunately, the term “Green Beauty” and the words used in Green Beauty Marketing are NOT regulated.
Companies and brands that truly want to advocate for healthier products and manufacturing practices are washed in with big corporations who are just copying the keywords.
The only way to navigate this as a consumer is to always read the ingredients list on the back of the products and learn more about the brand and company that makes them.
Unfortunately, more and more people are developing sensitivities to commercial products and have no idea what ingredient they are reacting to. The frustrating part is knowing that there is a whole list of ingredients not included on most products because they were used in the processing and refining of the ingredients.
Look out for the words - refined, deodorized, or extracts. These words automatically tell you that there have been processing practices used to alter the original state of the ingredient.
What is the problem?
We stand by all of the words we use, but those same words are used by corporate giants and are unregulated by the government.
What can we do?
We feel we must use hot words such as organic and cruelty-free to participate in the instant marketing arena. But then we hope to educate on what those words mean to us and showcase to our community how we exemplify those standards.
Consumers are smart, and if we can help you read the labels and find awesome brands that work for your skin, we will be very happy!
Here is what Green Beauty means to us:
Our vision at Miiko Skin Co is to retain the utmost ingredient integrity and formulate simple recipes. Each ingredient is added for a purpose, nothing more, nothing less.
Food-Grade Organic - we try to source as many food-grade organic ingredients as possible. This means the ingredient has passed through more stringent governance. A lot of our edible ingredients are artisan, meaning the suppliers take pride in their craft and creation. Sometimes we like to bake with our ingredients! Here is a recipe
Glass Packaging - Dark blue and amber glass containers are the best at preserving the quality of a product. Some plastic and aluminum packaging can break down over time and leech ingredients into the product. :(
Supplier Relationships - We have a close relationship with all of our suppliers. Many of them deliver ingredients to our door. We share values about sustainable packaging and high-quality ingredients. We include our suppliers on our labels and they are part of our story.
Safe - our products should be safe to manufacture, safe for the skin, and safe to go down the drain. We truly believe in high-quality ingredients, simple recipes, and formulas with packaging that inherently require zero additives.
Refillable & Returnable - taking responsibility for our packaging after it has left HQ. Check out this video
Resiliency - the key to sustainable growth in business. We strive to create products people want and will enjoy. We want to be a staple in your self-care routine and encourage you to enjoy your skin health for life.
Green beauty is not a marketing platform. Green beauty is a movement.
Here is a list of what we advocate for in the future of skincare:
- The same levels of monitoring and evaluation for the organic certification as food.
- Tighter regulation and testing for any new chemicals entering the market.
- Clarity about the risks of every toxin included in products on the label.
- Inclusion of the toxic ingredients used in the processes of making ingredients and their potential risks on the label.
- Information about the total volume of toxic ingredients used in each product so consumers can properly gauge their personal intake.
- Companies transparently stating if their ingredients have been tested for health risks.
- Industry taxing for manufacturing pollution, packaging waste, and animal cruelty for a balanced market price.